TripleWP has been for the last few years on working on a new application that simplifies the user experience of developing a website within WordPress. The WP part of the company name is a standard abbreviation for WordPress and an indication to their audience for where the software can be installed. They really wanted a visual identity that is friendly and non-intimidating to reflect their cutting-edge technology. The majority of the application has already been designed around a blue, white, and black color scheme that the logo also uses.
SERVICES
Logo Design Visual Identity Web Design
Brand Introduction
TripleWP
The groundwork on which everything is built: the brand. I began by drawing out a lot of rough ideas, and used those to narrow down to a concept that is best suited for the vision of the company.
