Positioning is the heart of a brand.
It characterizes what a brand is, its advantages and competitive benefits, and what it means to the target market. put it plainly, brand positioning sets up an enthusiastic association with your clients.
User Profiles and Journeys
I'll apply the findings from customer analysis to user profiles.
That speak to a brand's objective markets, then map out scenarios in which those clients may communicate with a brand. Defining informed interactions helps us predict pain points and provides insight into functionality and user behavior.
Attributes are what allow us to identify brands.
Brand attributes are traits that inherent and extraneous characteristics of a brand. They reveal its personality, functionality, and physical characteristics through imagery, language, actions, and assumptions.